cmo and cgo for marketplaces, fintech, saas and d2c brands, 20+ years across europe and the us. i build the ai operations myself, instead of commissioning slides about them.
available for cmo/cgo roles, interim mandates and ai transformation projects. berlin and remote.
i step in, fix the engine, and leave a team that can run it without me.
copy engines, creative pipelines and agentic workflows. built by me, used by everyone.
positioning and tone of voice, codified precisely enough for machines to execute.
acquisition, onboarding and retention, run as weekly experiments against the numbers that matter.
built and validated an ai creative production pipeline for paid social. the best asset ran 41% below campaign average.
designed an ai briefing intake: an agent conversation that produces the brief, the jira ticket and the slack routing, end to end.
rebuilt the brand into a codified system: positioning, tone of voice, messaging architecture.
then used that precision to run a fully automated llm engine writing on-brand copy for every team: campaigns, product, crm, sales.
repositioning, two product launches, rebuilt shopify product pages and subscription logic.
contribution margin up from 34% to 57%; lifetime value from €160 to €297; crm orders up 400%.
bi-weekly, data-driven experiments on a financial planning app. overall conversions tripled.
restructured acquisition funnels and onboarding; go-to-market for international expansion.
built the insurtech's brand and a data-driven marketing culture on Looker and Google Analytics.
earlier.
FAM Brands, vp marketing and ecommerce: athleisure portfolio into europe and asia at up to 40% growth a year.
Ellie, co-founder: a 2,000-strong influencer network driving half of sales.
Charles & Marie: one of the first curated design e-commerce brands, from the us into germany.
The Brand Union, ceo consumer brands: global brand strategy, including Vodafone's global positioning.
i trained as a designer at Art Center College of Design in Pasadena, ran brand strategy at The Brand Union, founded two companies, and have been cmo or cgo at marketplaces, fintechs and d2c brands since.
since 2024, ai transformation of marketing operations is the core of what i do. not as a strategy deck: i build the systems, then teach the team to own them.
tools i build with
native german and english.